Joshua McHugh

CEO and Founder

Joshua McHugh PictureLiving Intentions, one of the pioneers of raw and sprouted food movement, was founded with the intention of nourishing the world with the most nutritious and delicious, flavor-rich food, without sacrificing the flavors we all love. Over the past 13 years, Living Intentions’ owner, Joshua McHugh, has formulated multiple lines of products, from gourmet sprouted nut and seed blends to superfood cereals, sprouted superfood seasonings, sprouted trail mix, superfood smoothie blends, and more. Living Intentions also carries a vast selection of unseasoned sprouted items… yielding in total over 60 different sprouted, plant-based, superfood products.

“I really wanted to create the healthiest products possible that the average consumer could eat and feel comfortable with,” says owner Joshua McHugh, “One of our company’s core goals is to bridge the gap between processed packaged products and clean, plant-based products. Living Intentions really creates that transition between these two worlds.”

A decade has brought this company quite a long way. In the early days, you could have found Joshua in his home kitchen, sprouting in 5-gallon buckets with scattered dehydrators stacked up throughout the house, drying day and night. “At that time, I was formulating and dehydrating with everything I could get my hands on”, says Joshua, “I am pretty sure my friends and family thought I was out of my mind!” Living Intentions now operates in Point Richmond, CA, in their newly built state-of-the-art processing facility, designed specifically for sprout processing and optimal food production. Living Intentions facility is HACCP certified and working towards SQF certification in 2017.

At Living Intentions, we source the best quality of ingredients, without compromise, in order to create the most unique and dazzling flavor combinations. No weird stuff added. Our low temperature, gentle air-drying process allows for enhanced nutrient integrity and bright, fresh flavors. Our products are organic, sprouted, minimally processed, gluten free, vegan, paleo, and outrageously delicious.

Living Intentions can be found in both bulk and packaged categories. In 2012, Living Intentions created the sprouted bulk category and rolled this out to over 350 stores. This effort is still growing! Living Intentions also has over 25 packaged items that can be found amongst natural food stores nationally. Living Intentions is currently growing into distribution warehouses across the US in an effort to serve a larger community of natural food lovers’.