Caroline Duell

CEO and Founder


Caroline Duell is Founder and CEO of All Good.  Based in Morro Bay, California, All Good makes organic and botanical body care products including All Good Goop, healing balm, and a line of zinc based sunscreens.  After years of working in the combined fields of emergency medicine, wilderness education and holistic healing, Caroline turned her farm based salve-making hobby into a business.  In 2006, she joined 1% for the Planet, and in 2009, she certified the company as a B Corp.  All Good products are available globally in natural foods stores, outdoor and gift shops, online, and as private label purchases for businesses.

Caroline received a Bachelor of Science in Environmental Studies from the University of Vermont and a Certification in Neuromuscular Reprogramming from California’s Institute of Conscious Bodywork.  Caroline and her husband, Ryan Rich, All Good’s VP of Sales and Marketing, love to be outdoors; mountain biking, skiing, kite surfing, climbing and growing food.  They live on their organic farm with their equally nature loving daughters, Kalia and Allegra.