Managing Director, Patagonia Provisions
Birgit Cameron is Managing Director at Sausalito, CA-based Patagonia Provisions, a division of Patagonia Works, founded in 2012 by Patagonia founder/owner Yvon Chouinard and Patagonia CEO Rose Marcario. Patagonia Provisions was created as a way to broaden Patagonia’s environmental mission by partnering with forward-thinking farmers, ranchers and fisherman and offers a variety of regeneratively sourced organic food.
Under Birgit’s direction, Patagonia Provisions has introduced a varied line of mission-based food products intended to address critical environmental issues while establishing a model to help restore the food chain. Patagonia Provisions has doubled its sales each year, as Birgit has rapidly expanded distribution into national grocery stores and outdoor lifestyle chains. In addition, she has introduced Patagonia Provisions to international markets in Europe and Asia. Birgit has been a fervent advocate, financial supporter, and partner to a variety of like-minded organizations who follow a similar mission as Patagonia’s: “We’re in business to save our home planet.” Her work with Patagonia Provisions has been featured in numerous media outlets, including The Wall Street Journal, The New York Times, NPR and Bloomberg Businessweek.
In 2016, Birgit produced Unbroken Ground, an award-winning documentary detailing the critical role food plays in solving the environmental crisis. Later that year, working closely with The Land Institute, she introduced Patagonia Provisions’ Long Root Ale, the first beer made with a perennial grain called Kernza. In 2018, she worked as part of a larger Patagonia effort to establish the Regenerative Organic Alliance (ROA). ROA is a new high-bar organic certification that includes optimizing soil health to sequester more carbon, and values animals’ and workers’ welfare. Under Birgit’s leadership, Patagonia Provisions has become a recognized leader in the organic food movement.
Birgit lives in Marin County, CA, with her husband and their two daughters.