Mike Forbes

Executive Vice President and General Manager of California Olive Ranch

Mike built and currently leads a team responsible for building the California Olive Ranch brand, creating a national distribution presence, and delivering superior customer service.  California Olive Ranch is now one of the top selling brands of olive oil in the United States.  It has gained presence in over 20,000 stores, the kitchens of over 20 James Beard Award Winning chefs, and has been recognized by Cooks Illustrated, Food & Wine, the New York Times, and other leading food authorities.

In addition, Mike has played a key role in the 2014 acquisition of Lucini Italia, an importer of premium Italian specialty foods, from Molinos USA.

Mike discovered California Olive Ranch on a wine tasting trip to Napa Valley and has been enamored ever since!  He loves working for a company that is so focused on creating a quality product and building a California Olive Oil Revolution that mirrors what happened in the wine industry.

Prior to California Olive Ranch, Mike held Marketing roles at General Mills, Procter & Gamble, and Fortune Brands.  In these roles he launched over 15 new products, created multi-million dollar integrated marketing campaigns, and advised C level executives on major strategic decisions.  Mike also served as a consultant at McKinsey & Company, where he helped a diverse array of companies, school districts, and museums on strategy issues.

Mike holds an MBA from Harvard Business School and a BBA with Honors from the University of Wisconsin.  Mike lives in Oakland, California.  In his spare time, Mike enjoys cooking, hiking in the hills around the Bay Area, and spending time with his four year old daughter.