Website California Olive Ranch
This position is responsible for developing California Olive Ranch into the most recognized and admired brands of olive oil in the world.
Responsible for building, managing and executing the brand’s marketing strategy and plan across channels and segments in support of the company’s strategic plan
Manage planning of, execution of and track effectiveness of marketing tactics such as blogger relationships, brand ambassador partnerships, in-store retail opportunities, foodservice marketing efforts
Manage planning of, execution of and track effectiveness of digital strategy, social media platform growth, and digital advertising for purpose of attracting new customers while retaining brand loyalists
Manage outside agency partners in support of marketing plan: PR, design, digital, research and others to perform to or in excess of KPIs
Represent as brand spokesperson as needed in PR efforts, media tours, events and harvest tours
Oversee the Marketing Coordinator role, in partnership with the Lucini Marketing Manager, in all day-to-day activities and training as well as ensuring the role meets assigned annual objectives
In partnership with Channel Marketing Specialist, support sales team; oversee preparation of marketing PPT sales materials, advertising assets, broker newsletters, and other materials in support of sales’ efforts.
In partnership with Events Manager, support trade shows, harvest tours, media events, as well as local marketing efforts and grower marketing efforts
In partnership with Marketing Chief of Staff, support other cross-functional departments as needed.
Develop and manage annual marketing budget to execute to or under annual spend, including monthly review of BVA, and ad-hoc reporting as needed to maintain budget
Develop and manage integrity and aesthetic of all brand assets, including logos, product imagery and photography assets used in companywide, sales support and marketing activities
Participate in New Product Innovation team by managing and supporting new COR-branded packaging designs, change to existing design, of all COR packaging in our New Product Innovation process; Coordinate consumer testing, and launch plans
Help develop ideas for new products, working with Marketing, Sales, and consumer research experts
Communicate to Marketing Chief of Staff as well as other senior management, companywide and key stakeholders, the results of marketing programs
Communicate a positive image of the company to fellow staff members, customers, and the public.We offer:
Employee recognition programs
Free product every quarter
Exemplify company values: break down silos, be a pioneer, never stop growing, enrich your environment
Strong oral presentation and project management skills
Good leadership and management techniques
Understanding of modern consumer research techniques
Strong analytic skills and understanding of analyzing modern marketing metrics
Knowledge of common industry syndicated data sources such as IRI, SPINS, is a plus
Strong grounding in marketing strategy as well as experience with marketing levers such as social media, PR, and advertising
Ability to work varying hours, some weekends, and varying schedules, when applicable.
Valid State Driver’s License
Bachelor’s Degree Required
5+ years’ experience marketing consumer products, preferably food
To apply for this job please visit www.paycomonline.net.