Jerry McGeorge

VP of Cooperative Affairs, Organic Valley



Jerry is a lifelong organic consumer who has been with CROPP Cooperative for 20 years, holding numerous positions. During his tenure, he led the development of numerous departments, including Human Resources, Learning & Organizational and Development, Legal Affairs, Government Affairs, Investor Relations, Facilities Management, and Sustainability. Currently, Jerry serves as vice president of cooperative affairs. In this role, he oversees the departments of Human Resources, Learning & Organizational Development, and Sustainability.

Jerry is actively involved in the start-up and development of cooperatives and has consulted with several co-ops during their start-up phase. He has served as chair of the National Cooperative Business Association (NCBA) board of directors and currently sits on the NCBA executive committee. From 2006 to 2015, Jerry was a founding member of the Wisconsin Organic Advisory Council, charged with advising the Wisconsin Secretary of Agriculture and other government officials on issues and policies related to Wisconsin’s organic industry.

In his community, he serves on the Center for Special Children board, and is board president for the Youth Initiative High School in his hometown of Viroqua, Wisconsin. Jerry is a past member of the board for the Viroqua Food Co-op. He earned a bachelor’s of social work degree from Middle Tennessee State University.

Prior to CROPP, Jerry worked as a therapist facilitating group therapy sessions, providing one-on-one instruction and therapy, crisis intervention, and respite services.

Jerry enjoys spending time with his wife and three boys playing sports and reveling in the great outdoors.